Meet America's 1st Truly, Really, Completely, Absolutely, Online Car Buying Experience
In our first collaboration with Asbury Automotive Group, one of the largest dealership networks in the country, we took on a big challenge: to help launch Clicklane, their brand-new online car-buying site.
Unlike the competition, Clicklane is 100% online, with no need to visit a dealership. It’s also the first to offer both new and used cars, and to have the support of local dealers.
With such a unique experience, we knew we needed to create a commercial every bit as distinctive. So we invented “Couch Guy”—a super-relaxed, supremely confident spokesperson who literally rolls into a new ride without ever leaving the sofa.
Integrated advertisement created by Launch Agency, United States for Clicklane, within the category: Automotive.