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Beat the Robot

Agency Network: 
Published/Aired: 
November 2018
City of Dreams: Beat the Robot
City of Dreams: Beat the Robot
City of Dreams: Beat the Robot
City of Dreams: Beat the Robot
City of Dreams Integrated Ad - Beat the Robot
City of Dreams Integrated Ad - Beat the Robot
City of Dreams Integrated Ad - Beat the Robot
City of Dreams Integrated Ad - Beat the Robot

Description

A seasonal campaign promoting City of Dreams, a high-end luxury resort. The campaign needed to excite, rouse intrigue and lure Macau’s extravagant and style conscious visitors to City of Dreams – over the other casinos and resorts in the city. We wanted to capture the imagination and competitive side of these fashion-seekers in a way they could identify with, so that City of Dreams would become their destination of choice.
Each robot is designed in 3D, blending high tech with high fashion, integrating luxurious materials and stylish accessories to create an air of ultramodern sophistication.

Integrated advertisement created by Ogilvy, Hong Kong for City of Dreams, within the category: Hospitality, Tourism.

Advertising Agency: Ogilvy, Hong Kong
Creative Director: Michele Salati
Art Director: Michele Salati
Illustrator: Antoni Tudisco
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