We filmed a series of videos and created the website to introduced China Oel, which is the most effective remedy to heal mosquitos’ itchy bites. In the short videos, the actor first shows the folk medicine for healing mosquitos’ itchy bites. In the end of video, China Oel appears as the correct remedy.
We designed the web page and mobile DM to let consumers know the difference between folk medicine and China Oel. To enter the web page and quickly understand the uses of China Oel , users only need to scan the QR Code.
We created the mosquito trap signboard based on electric mosquito swatter. Thus, the signboard can not only promote the shop itself but also kill mosquito. The mosquito trap signboard can be used in public spaces such as night market and outdoor vendor.
Integrated advertisement created by Heartbeat Creative Lab, Taiwan for China Oel, within the category: Pharmaceutical.
Chief Creative Officer: Akira Chen
Sign Board Designer: Lin Shang-Wei
Sign Board Designer: Lee Sheng-Hung
Sign Board Designer: Tsai-Wei Chung
Sign Board Designer: Huang Jhih-Lin
Sign Board Designer: Hong Yi-Siang
Design: National Taiwan University Of Art
Art Director: Claire Chang
Copywriter: Phoebe Kuo
Art: Zoey Chen
Art: Hera Wong
Director: Allen Lee
Photographer: Sky Chu