While doing research for CDOT’s annual seat belt campaign, we found a striking disparity: drivers were less likely to buckle up when driving short
distances, even though that’s when most accidents occur. We put the quick trips drivers make to grab everyday items in our sights, positioning the items themselves as the direct cause for dangerous collisions. We created outdoor, social, ambient and radio executions to this effect to stress the importance of always buckling up, even for quick trips.
Integrated advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.
Creative Director: Eric Hines
Associate Creative Director: Cecil Bozard
Designer: Daniel Alfonzo
Account Executive: Kristen Barnhill
Account Supervisor: Kaitlin Tabar
Director of Production: Heather Popenhagen
Project Manager: Alexia Hadjinicolaou
Senior Channel Strategist: Justin Kutner
Retoucher: Armando Martinez / Mando-Matic
Integrated Producer: Kate Osborne / Kate Marie Productions
Eye Candy Sculptures: Bill Kinsey