Sucks to donate

June 2019


Most of us have tried sucking up a penny while vacuuming instead of picking it up because they don’t hold any value to us. But when it comes to donating, we hold on to every penny we have. So we made a collaboration between Dyson & Care in form of a mobile game making what sucks fun and relatable using Dyson’s core asset: Powerful suction. By launching the game in Messenger friends can compete to suck up pennies on time. Vacuum your way to new levels and earn points with coins using fingers to navigate and lift furniture. In the end, you’ll have the option to donate your score to Care.

Integrated advertisement created by Miami Ad School, Germany for Care, within the categories: Electronics, Technology, House, Garden, Public Interest, NGO.

Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Tekle Mamaladze
Art Director: Alejandro Gutiérrez
Copywriter: Arendse Oline Rohland
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