Redefine the Limits

Agency Network: 
January 2021
Canon: Redefine the Limits
Canon Integrated Ad - Redefine the Limits


Canon – in partnership with FCB and its experiential arm, FCBX – premiered an interactive digital experience at CES 2021 through five unexpected experiences and innovation cornerstones to celebrate how people can use Canon products and solutions to help redefine the limits they face. You will be inspired to transcend limits by capturing the marvels of space, the splendor of wildlife, and the nostalgia of a lost iconic sports setting.

Integrated advertisement created by FCB, United States for Canon, within the category: Electronics, Technology.

Advertising Agency: FCBX, USA
Chief Creative Officer, FCB: Andrés Ordonez
EVP, Head of FCBX: Kim DeNapoli
Director of Strategic Planning: Brian Asner
Management Director: Katherine Fliess
Account Executive: Bianka Kristen
VP, Creative Director: Jasmin Whitmore
Creative Director: Niels Sienaert
Creative Director: Tim Schoenmaeckers
Associate Creative Director, Experiential Design: Alex Johnson
Copywriter: Kiku Gross
Producer: Juan Woodbury
Production Company: MediaMonks
PR Agency: Current Global
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