The pandemic that kills 8 million every year

Agency Network: 
Published/Aired: 
January 2021
Cancer Society of Finland: The pandemic that kills 8 million every year
Cancer Society of Finland: The pandemic that kills 8 million every year
Cancer Society of Finland: The pandemic that kills 8 million every year
Cancer Society of Finland: The pandemic that kills 8 million every year
Cancer Society of Finland Integrated Ad - The pandemic that kills 8 million every year
Cancer Society of Finland Integrated Ad - The pandemic that kills 8 million every year
Cancer Society of Finland Integrated Ad - The pandemic that kills 8 million every year
Cancer Society of Finland Integrated Ad - The pandemic that kills 8 million every year

Description

Smoking kills more than eight million a year and the number keeps growing. Regardless of its worldwide recognized dangers, smoking is a pandemic less talked about and with fatality rate still on the rise. This is why Finland’s Cancer Society of Finland wants to raise awareness on its dangers. The campaign imagery is triggered by the common, yet disturbing pictures seen online of smokers wearing masks. The message: quitting is now more crucial than ever.

Integrated advertisement created by TBWA, Finland for Cancer Society of Finland, within the category: Public Interest, NGO.

Advertising Agency: TBWA\Helsinki, Finland
Chief Creative Officer: Jyrki Poutanen
Creative Director: Erno Reinikainen
Account Manager: Anette Michelsson
Comms & PR Specialist: Saana Simander
Copywriter: Tuomas Perälä
Designer: Timo Klemola
Design trainee: Arttu Pöyry
Photographer: Tuukka Koski, Koski Syväri
Post Production: Kasimir Häiväoja / FLC Helsinki
Log in or register to post comments
Advertisement
Featured Content

Latest Collections

Advertisement