CanadaSound’s goal was to bring Canadians and their artists together in a fresh way to express pride, culture and identity. With its digital platform, Canadians were asked to contribute their favourite sounds to inspire artists to create original music. Fueled by emotion and imagination, we broke down barriers across age, race, geography, culture, language - even musical genres to bring Canadians together through sound.
Where else could the sound of a wolf in the far north inspire a Toronto electroacoustic band to reimagine a centuries-old Maritime folk song called “Farewell to Nova Scotia”? Or a Canadian’s love of the sound of rain on the west coast inspire an R&B artist to write a song 2,000 miles away?
With over 81 artists engaged, we created the CanadaSound digital album. It contained original works from two JUNO Award Winners, four JUNO Award Nominees, a four-time platinum artist and a newly discovered 13-year-old. With inspiration from everyday Canadians, dozens of songs were created, all in support of a charity that puts instruments into the hands of kids.
Integrated advertisement created by Cleansheet, Canada for CanadaSound, within the category: Music.
Radio Network: CBC Radio
Government Agency: Heritage Canada
Associations: CARAS/JUNO Awards/MusiCounts, SOCAN
Production Company: Bestlight Media, Visual Arcade
Music/Sound Company: Granitewish
Radio Network: Ici-Musique
Media Agency: Cairns Oneil
Public Relations Agency: Karyzma Agency
Chief Creative Officer: Neil McOstrich
Chief Strategic Officer, C.O.O.: Catherine Frank
Designer: Dennis Fuentes
Art Director & Designer: JP Spanbauer
Copywriters: Steph Braun, Thomas Tevlin
Digital Art Director: Denny Kurien
Group Account Director: Rachel Connell
Production Manager: Deb Flippance
Account Director: Chris Lee
Account Supervisor: Lauren Boutette
Account Executives: Amir Kolia, Max Morandin
Executive Producer: Allan Schwartzenberger
Public Relations: Karine Delage