Camera Offset Project

Agency Network: 
Published/Aired: 
September 2021
Camera Offset Project: Camera Offset Project
Camera Offset Project: Camera Offset Project
Camera Offset Project: Camera Offset Project
Camera Offset Project: Camera Offset Project
Camera Offset Project: Camera Offset Project
Camera Offset Project: Camera Offset Project
Camera Offset Project: Camera Offset Project
Camera Offset Project: Camera Offset Project
Camera Offset Project: Camera Offset Project
Camera Offset Project Integrated Ad - Camera Offset Project
Camera Offset Project Integrated Ad - Camera Offset Project
Camera Offset Project Integrated Ad - Camera Offset Project
Camera Offset Project Integrated Ad - Camera Offset Project
Camera Offset Project Integrated Ad - Camera Offset Project
Camera Offset Project Integrated Ad - Camera Offset Project
Camera Offset Project Integrated Ad - Camera Offset Project
Camera Offset Project Integrated Ad - Camera Offset Project
Camera Offset Project Integrated Ad - Camera Offset Project

Description

Video call burnout is a real thing and many workplaces are trying to find ways to combat it. After seeing research from Purdue University that found that leaving your camera off during a web call can reduce conference calls’ carbon footprints by 96%, Media and technology company, McKinney decided to take action by developing the Camera Offset Project, a collection of visuals that people can use during calls to spread light on the reason their cameras are off and encourage others to follow in their footsteps.

Since McKinney launched their project, they received quite a bit of attention and were surprised at the success and interest they received, showcasing just how very real video burnout is and how interested people are in an alternative.

Integrated advertisement created by McKinney, United States for Camera Offset Project, within the category: Public Interest, NGO.

Advertising Agency: McKinney, USA
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