During a big event like EURO2020 only the biggest advertisers with massive mediabudget get their media attention. That’s why we used a guerrilla way to get attention for Calvé, a brand of BBQ sauces for a great night of BBQ-ing and watching football with friends and family.
In a video made by friends that had a night of BBQ, suddenly an image of Ruud Gullit, Dutch football-icon, former captain of the Dutch winning 1988-squad and superstar in Italy (AC Milan) and UK (Chelsea) - appeared on a hamburger
This ‘SIGN of HEAVEN’ went VIRAL! It got a lot of presscoverages, while the media thought this could be the sign, that Holland will win the Euro Championship!!!!
Integrated advertisement created by LifeHunters, Netherlands for Calve, within the category: Food.