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October 2019
California Pizza Kitchen: Mind Blown
California Pizza Kitchen: Mind Blown
California Pizza Kitchen Integrated Ad - Mind Blown
California Pizza Kitchen Integrated Ad - Mind Blown

Description

Global restaurant brand California Pizza Kitchen (“CPK”) has partnered with Made, a marketing agency that specializes in brand transformation, to launch “Mind Blown,” CPK’s most comprehensive campaign to date, spotlighting the surprisingly awesome flavor of Cauliflower Pizza Crust.

California Pizza Kitchen has a long history of culinary innovation since its founding in Beverly Hills, Calif. in 1985. Known for introducing the world to California-style pizza in which creative flavors, ingredients, regions and cultures collide, CPK created menu items such as the Original BBQ Chicken and Thai Chicken pizzas that spurred culinary trends. Now, CPK and Made have teamed to celebrate one of CPK’s latest pizza innovations, Cauliflower Pizza Crust, with a recently launched integrated ad campaign including video, out-of-home, digital and supporting media that highlight the delicious flavor of cauliflower pizza crust made from the unlikely yet versatile vegetable. California Pizza Kitchen was the first national restaurant brand to introduce Cauliflower Pizza Crust in 2018, offering a flavorful, veggie-based crust option suitable for gluten-free diets as well as those simply looking to add more vegetables to their diet. Cauliflower Pizza Crust is available for dine-in, take out, delivery and Take and Bake Pizzas, the brand’s latest offering.

Integrated advertisement created by Made, United States for California Pizza Kitchen, within the category: Food.

Advertising Agency: Made, USA
Chief Creative Officer: Dave Schiff
Creative Directors: Nate Bruning, Steve Dolan
Senior Art Director: Matt Alexander
Senior Copywriter: Myles Rigg
Group Business Director: Jill Kelleman
Account Director: Jess Ortwein
Senior Account Manager: Chanel Williams
Senior Integrated Producer: Andrew Campbell
Business Affairs: Xandra Ess
Production Company: Hungry Man
Director: Dave Laden
Executive Producers: Caleb Dewart, Dan Duffy, Kevin Byrne, Mino Jarjoura
Line Producer: Tina Densmore Bell
Production Supervisor: Alexa Brugger
Director Of Photography: Elie Smolkin
Production Designer: William Mcmillin
Editor: RJ Buckely
Photographer: Stephanie Gonot
Music Score: Musicbed - Rictor (Composer)
Visual Effects Company: The Mill
Visual Effects Supervisor: John Leonti
Visual Effects Producer: Melanie Roy
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