Grown to be Great

Agency Network: 
Published/Aired: 
July 2021

Description

Three highly stylized, comedic “portrait” spots – one for each of California’s commodities: leafy greens, avocados and olive oil. Each humorous vignette celebrates the joy and quirky obsessions of those who eat and cook with the world’s best fruits, nuts and vegetables.

Integrated advertisement created by Mering, United States for California Grown, within the category: Food.

Advertising Agency: Mering, a company of The Shipyard, San Diego , United States of America
Chief Creative Officer: Mark Taylor
Ecd: Kerry Krasts
Cd: Scott Conway
Sr. Writer: Brian McIyntire
Sr. AD: Daniela Ponce
Exec Producer: Liz Ross
Director: Mike Bernstein
Editor: Matt Faulkenthal
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