Agency Network: 
Published/Aired: 
January 2021
California Department of Public Health: El Covid/The Rona
California Department of Public Health: El Covid/The Rona
California Department of Public Health: El Covid/The Rona
California Department of Public Health: El Covid/The Rona
California Department of Public Health Integrated Ad - El Covid/The Rona
California Department of Public Health Integrated Ad - El Covid/The Rona
California Department of Public Health Integrated Ad - El Covid/The Rona
California Department of Public Health Integrated Ad - El Covid/The Rona

Description

To help combat the spread of COVID-19 in California, we created a daring campaign aimed to shift the behavior of at-risk Latinos and African Americans. Rarely do we get to write villains into brand stories, but for a matter of life and death, we summoned El Covid and The Rona, our campaign's sarcastic, playful and mildly sinister characters. They proved to touch upon cultural markers for our segments, leveraging language and idioms our audience would relate to.

Integrated advertisement created by GALLEGOS United, United States for California Department of Public Health, within the category: Health.

Advertising Agency: Gallegos United, Huntington Beach, United States of America
Advertising Agency: Burrell Communications
Log in or register to post comments
Advertisement
Featured Content

Latest Collections

Advertisement