Keepin’ It Fresh

The Calgary Farmers’ Market is home to over 75 Albertan makers, bakers, and growers. Alongside their mission to support local business, the Market aims to enable the whole city to live more considered and balanced lives. The Market believes that making better choices about the food that fuels us doesn’t have to be as complicated as moving to an acreage and raising chickens. It can be as simple as replacing a typical grocery run with a trip to the market. We developed a system to help promote events at the Calgary Farmers’ Market that uses seasonal ingredients and awareness days to highlight future or ongoing happenings. The custom hand-written type is featured on all creative, which helped the brand achieve uniqueness and creative voice. From a copy perspective, we put puns to similar use where applicable – further emphasizing the nature of the event or the seasonal nature’s bounty.