Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry.
Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part of Cadbury’s Premier League partnership, the promotion reflects the confectionery brand’s ongoing efforts to strengthen its brand values of generosity and goodness through its association with football.
As part of the campaign, ELVIS has created attention-grabbing social content featuring ex-Arsenal star Thierry Henry. The iconic face of Thierry Henry combined with the playful use of the physical and digital worlds is designed to stop users in their tracks whilst they scroll through their social feeds.
Customers buying a special Match & Win pack are invited to visit the campaign site matchandwin.cadburyfc.com and enter their promotional code to get a score prediction for a Premier League match. If the prediction comes true, they can win a VIP match-day experience, Premier League tickets or Cadbury FC merchandise. This year, for the first time, an ‘instant win’ mechanic will also see up to 200,000 cash prizes worth £1M up for grabs through the Match & Win website.
Integrated advertisement created by Elvis, United Kingdom for Cadbury, within the category: Confectionery, Snacks.
Media Agency: Carat UK
Talent Management: Mktg
Motion Graphics: Bene Tanser
Senior Creative: Marcus Aitman
Talent And PL Guardian: Gemma Woor
Talent And PL Guardian: Elliott Jones
Creative: James Bougourd
Creative: Elli Stone
Creative Producer: Joe Revens
Account Management: Danielle Bruce
Design Director: Chris Dorn
Planning Director: Camilla Yates
Business Director: David Whitehouse
Junior Brand Manager: Amelia Duverger