Golden Goobilee Commemorative Plate

Agency Network: 
March 2021


Cadbury Creme Egg’s Golden Goobilee has been a celebration like no other, but what kind of Goobilee would this be without some commemorative memorabilia? With countless items sold for each milestone in Royal history, it was only fitting that Cadbury Creme Egg should receive the same royal treatment.

To mark the pinnacle of Cadbury Creme Egg's 50-year celebrations, Cadbury along with agencies Carat and ELVIS has partnered with UK China manufacturers, Duchess China. Together they have commissioned an exclusive Golden Goobilee Commemorative Plate for their die hard fans to purchase.

For the third and final spike of the Cadbury Creme Egg Goobilee campaign, creative agency ELVIS landed on the idea of a Golden Goobilee Commemorative Plate. The plate’s design is inspired by the craft of Kintsugi, the Japanese art of repairing broken pottery by mending the areas of breakage with gold. The commemorative item brings together the contrasting styles of a 1971 traditional plate and the modern version, nodding to Cadbury Creme Egg’s 50-year heritage.

Integrated advertisement created by Elvis, United Kingdom for Cadbury Creme Egg, within the category: Confectionery, Snacks.

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