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Whopperware®

Campaign
Published/Aired: 
June 2019
Burger King: Whopperware®
Burger King: Whopperware®
Burger King: Whopperware®
Burger King: Whopperware®
Burger King: Whopperware®
Burger King: Whopperware®

Description

More than any generation before them, 18-14 year olds are concerned with their environmental impact and actively try to avoid food packaging.
We mock-launch Whopperware®, a custom-created line of phone-controlled, reusable burger boxes inspired by the functional design of Tupperware but made from 100% biodegradable material.

We reveal Whopperware® as an April Fools' prank meant to bring attention to Burger King's aim to become more eco: From now on, anyone who brings their own Tupperware can experience the No-Wrap-Whopper.

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