Whopper Sr., BK Vapes, Cut The Beef, Whoppershare: The Ju...
Description
The objective of the campaign is to engage with 18-24 years old by launching a prank/fake burger, a week prior to April Fool's day. This new Whopper is the missing piece of the Whopper family: Whopper Jr, Whopper and now... Whopper Sr. Aging is known to cause dental pain and makes it harder for seniors to chew and appreciate their food. So we created a Whopper they don't need to chew. Or did we?
The campaign will be launched online and on BK social media channels a week before April 1st. Only on April Fools Day, Burger King will announce this was a joke. This is the opportunity for our target audience to engage and start making their own Whopper Sr. To prank friends? To film grandma's reaction? Or just eager to taste it? They’ll start blending and sharing.
This student campaign titled 'Whopper Sr., BK Vapes, Cut The Beef, Whoppershare: The Ju...' was published in United States in June, 2019. It was created for the brand: Burger King, . This Integrated medium campaign is related to the Food industry and contains 18 media assets. It was submitted over 4 years ago.
Credits
Entrant Company: Academy of Art University, San Francisco, USA
Art Director: Judikael Le Bayon
Copywriter: Peter Westberg
Art Director: Mandana Karim
