The Original Mac
Published/Aired:
June 2019Posted:
September 30, 2019
Description
The biggest April’s Fool joke in the history of Fast Food happened 60 years ago, when a man called Ray Kroc pranked the McDonalds brothers, becoming the owner of our main competitor and leaving the real founders without a single penny of the brand’s profits. To payback this prank, we will invite the real founders of McDonald’s to launch a sandwich with their original recipe and sell it at BK stores, The Original Mac.
Entrant Company Miami Ad School São Paulo, São Paulo, Brazil
Copywriter: Marcelo Szpigel Dzialoszynski
Art Director: Rodolfo Krupka
Copywriter: Marcelo Szpigel Dzialoszynski
Art Director: Rodolfo Krupka
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