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The King's Sauce

Campaign
Published/Aired: 
June 2019
Burger King: The King's Sauce
Burger King: The King's Sauce
Burger King: The King's Sauce
Burger King: The King's Sauce
Burger King: The King's Sauce
Burger King: The King's Sauce

Description

We’re constantly expanding our culinary curiosity and after every meal, we really just wish we had a big, juicy, flame-grilled burger–it’s the exclamation mark we crave no matter where our taste buds take us. People need a way to indulge in new foods and get the taste they actually want: a whopper. So this April Fool’s day Burger King released The King’s Sauce to make anything and everything taste just like Burger King’s signature Whopper.

Entrant Company: Miami Ad School New York, United States
Art Director: Pedro Sacilotto
Art Director: Vanessa Bittante
Copywriter: Matt Koval
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