Challenge: Develop an idea that communicates that 100% of the Burger King menu is now 100% real.
Solution: What’s a king without a kingdom? We’re going to establish a new, totally real country for the King to rule. By legitimizing his title, we’ll prove Burger King’s dedication to doing everything the real way.
Integrated advertisement created by The University of Texas, United States for Burger King, within the category: Food.