Thanks For Keeping It Real

Published/Aired: 
August 2021
Burger King: Thanks For Keeping It Real
Burger King: Thanks For Keeping It Real
Burger King Integrated Ad - Thanks For Keeping It Real
Burger King Integrated Ad - Thanks For Keeping It Real

Description

Burger King has had its fair share of hate online. Most of it stems from bad experiences with food. The brand’s recent shift towards authentic food and marketing allows for more open conversations with its customers. To announce its all-real menu, Burger King puts its haters on a pedestal and owns its flaws with a self-diss rap video, composed from real tweets. Further, branded OOH stickers that respond to real tweets meet consumers on the go and incentivise them to try the new menu.

Integrated advertisement created by Miami Ad School, Germany for Burger King, within the category: Food.

Advertising School: Miami Ad School, Hamburg, Germany
Copywriter: Nik Szpak
Copywriter: Divya Mirlay
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