Advertisement

Is A Hotdog A Sandwich

Campaign
Published/Aired: 
May 2019
Burger King: Is A Hotdog A Sandwich

Description

On April Fool’s Day Burger King is going to ask their customers one simple question, is a hotdog a sandwich? Customers will come up to the register and order their Whopper like normal. However, right after they do the employee will ask them the question at hand. Unbeknownst to the customer, how they answered the question will determine what type of sandwich they get. We will communicate to customers through Public Relations, the in-store Event, and share their reactions via Social Media.

Entrant Company: Academy of Art University, San Francisco, USA
Student: Phil Dorsett
Educational Instructor: Mark Edwards
Log in to post comments
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement