On April Fool’s Day Burger King is going to ask their customers one simple question, is a hotdog a sandwich? Customers will come up to the register and order their Whopper like normal. However, right after they do the employee will ask them the question at hand. Unbeknownst to the customer, how they answered the question will determine what type of sandwich they get. We will communicate to customers through Public Relations, the in-store Event, and share their reactions via Social Media.