Free Whopper Refills

Campaign
Published/Aired: 
June 2019
Burger King: Free Whopper Refills
Burger King: Free Whopper Refills
Burger King: Free Whopper Refills
Burger King: Free Whopper Refills
Burger King: Free Whopper Refills
Burger King: Free Whopper Refills
Burger King: Free Whopper Refills
Burger King: Free Whopper Refills
Burger King: Free Whopper Refills

Description

Young people do love free refills.

But the only thing they can refill at all burger chains is the drink.

Not a burger. The best value of all time.

Burger King presents

Free Whopper Refills.

Only on the April Fools Day,

we will be the first-ever brand that offers unlimited burger refills.

Available at selected restaurants and drive-through service.

We will spread our mouth-flavoring promotion through

a series of print ads and billboards.

We will challenge people to flame-grill a new record

through social media and self-order kiosk.

A one-year card to request free Whopper refills and a Guinness record

for a winner who refills the most on the April Fools Day.

This April Fool's

Free Whopper Refills

Stay hungry. Stay foolish.

By Burger King.

Entrant Company: Miami Ad School Hamburg, Hamburg, Germany
Student: Toan Tran Bao Mai
Student: Bui Nhi (Vu Phuong Thao)
Senior Art Director: Pedro Sattin
Senior Copywriter: Álvaro Palma
Executive Creative Director: Pancho Cassis
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