2019 Burger King x Student Integrated Campaign / Clio Shortlist Winner
Sure, the United Kingdom's exit from the EU could have adverse effects on teeny tiny little issues like education, travel, and labor rights for millions of people. But let's not forget that the person at the greatest risk due to Brexit isn't a person. It's the Whopper.
You see, the UK imports more than half of its beef from the EU, and the Burger King isn't going to stand idly by and let Brexit threaten the sanctity of his 100% beef Whoppers. So he's taking matters into his own jewelry-laden hands.