2019 Burger King x Student Integrated Campaign / Clio Shortlist Winner
Burger King’s challenge was to come up with the ultimate Aprils Fools’ prank, hijacking social conversation around the date and becoming a relevant part of popular culture.
So why not hijack the presidential race, and give the people a true ruler to vote for. The first of April 2020, Burger King will announce that he is running for office trough social media, mainstream media and changing all Burger King restaurants into campaign offices - Because America dosen’t need a president, it needs a king.
We think that Burger King should approve this message. Because nothing is more interesting than a King that knows when it’s time to act.