Big-Deal-King Menu

October 2019
Burger King: Big-Deal-King Menu


The best solution for the trouble between USA and China.

The Big Deal King Menu campaign consists of a direct action with the creation of this new hamburger with special ingredients, an innovation of Burguer King in the development of a menu adapted to a current social situation.

We will also create digital brand content for Huawei TV and develop advertising for Burger King for that communication channel. We will use public relations marketing this menu both in the United States and China, seeking reconciliation between the two. We will create a new delivery service
with Tuk Tuks to take the menu from the White House to the Embassy of the Democratic Republic of China, this will be an out of home medium. The new menu and its delivery service will be an experience that consumers can enjoy in both countries during a certain period of time.

Entrant Company: The Atomic Garden, Madrid, Spain
Art Director: Javier Pulpón Lozano
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