Burger King has no secrets: it’s only good ingredients and a grill. It’s so simple you could do it at home. Easy to say, hard to do. Just kidding, it's easy to do.
You just need a logo, expensive billboards, a couple of activations, the BK app, a cool kit, burgers (lots of them), a partnership with Amazon, a little innovation and millions of backyard grills around the US. Last but not least you need people, but we have free burgers so I guess we're okay.