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BBK

Campaign
Published/Aired: 
June 2019
Burger King: BBK

Description

Burger King has no secrets: it’s only good ingredients and a grill. It’s so simple you could do it at home. Easy to say, hard to do. Just kidding, it's easy to do.

You just need a logo, expensive billboards, a couple of activations, the BK app, a cool kit, burgers (lots of them), a partnership with Amazon, a little innovation and millions of backyard grills around the US. Last but not least you need people, but we have free burgers so I guess we're okay.

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