Generation Z, and the generations after them, will bear the brunt of environmental issues, this is why they are clearly willing to engage in activism to support causes they care about.
As Burger King has difficulties to reach exactly these generations, we decided to built our integrated April fools campaign on this matter.
By introducing the ‘Astro Whopper’ we want to catch their attention first by pranking them. Then In the second step we want to connect with them, in an impactful way by exposing an essential problem. The hashtag #NothingRemainsForever will be a great opportunity for the brand to engage with its audience, as well as it will help our audience to discuss and get informed about the environmental emergency.