Regarding April Fools Day we came up with an incredible idea for BurgerKing: the ASMR KING. We found an insight: we enjoy eating a burger through all our senses despite the hearing. So it was simple: join a wide ASMR social media trend to cheat people during this day. How? Creating for one of our flagship restaurants an entire menu board made of all BK ingredients' sounds. Whispering "bacon" and playing the sound it makes while frying in the pan. Cause you should use your 5 senses to really enjoy a BK burger.