COVID 19 was a brutal blow for Budweiser and its consumers, who prefer going to restaurants, (Karaoke) bars and night clubs for socializing, having fun and letting off steam, as opposed to staying at home. As the King of Beers, Budweiser wanted not only to stimulate business during lockdown, but also to help consumers have some well-deserved fun in their own homes while their favourite places of entertainment were closed. So, Budweiser and Serviceplan Shanghai inspired consumers to bring the fun into the safe confines of their homes by not just advertising to them, but providing real life solutions to enrich their home gatherings: original games, engaging drinking rituals and fun props to unleash your Home-Party Animal.
Integrated advertisement created by Serviceplan, China for Budweiser, within the category: Alcoholic Drinks.
Worldwide Executive Creative Director, Serviceplan Group: Jason Romeyko
Management Director: Bernard Wong
Group Creative Officer: Kan Wing Ho
Associate Creative Director: Pillow Zhou, Wang Yifan
Senior Art Director: Magical Zhao, Jason Liu
Senior Copywriter: Lisa Liu
Copywriter: Cole Yao, Mao Shanshan
Planning Director: Moritz Sanner
Director of Client Services: Erin Li
Account Director: Stella Shi
Senior Account Executive: Elena Liu
International Communications Officer, Serviceplan Group: Lee Sharrock