Drink to Wear

Published/Aired: 
June 2021
Budweiser: Drink to Wear
Budweiser: Drink to Wear
Budweiser: Drink to Wear
Budweiser: Drink to Wear
Budweiser Integrated Ad - Drink to Wear
Budweiser Integrated Ad - Drink to Wear
Budweiser Integrated Ad - Drink to Wear
Budweiser Integrated Ad - Drink to Wear

Description

Young people like wearing Budweiser, but don't drink it. That's why we've created a special bottle edition where all the labels are made of iron-on transfer paper, so they can turn anything they want into Budweiser merch. Really, anything. It's time to go from wearing and not drinking, to doing both.

Integrated advertisement created by Miami Ad School, Spain for Budweiser, within the category: Alcoholic Drinks.

Advertising School: Miami Ad School, Madrid, Spain
Art Director: Carol Benito
Art Director: Sharon Cordon
Copywriter: Leire Jauregibeitia
Tutor: Pranay Suri
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