Agency Network: 
April 2021


From the embers of the most remarkable Champions League season ever, a truth emerged. You just can’t write this stuff. So, we brought together the biggest brains in data - Google Cloud, Opta and Squawka - to do the unthinkable. Use Artificial Intelligence and big data to script the entire 2019/20 season, before a ball had even been kicked. The result? A 60-page dossier that ignited a global debate like nothing the football community had seen before. Released first to pundits, players and journalists, and then, to the world. The conversation erupted, turning a national campaign into a global debate in 44 countries. A campaign searched more than Brexit, Boris and Fantasy Football. Leading to 30% more BT Sport subscriptions, with just 26% of 2018 budget.

Integrated advertisement created by Wunderman Thompson, United Kingdom for BT Sport, within the category: Media.

Advertising Agency: Wunderman Thompson, UK
Chief Creative Officer: Steve Aldridge
Creative Directors: Christopher McKee, Richard Morgan
Executive Creative Director: Lucas Peon
Chief Client Officer: Matt Steward
Managing Partner: Andy Lane
Head of Strategy: Marcus Reynolds
Designer: Colin Smith
Business Directors: Joe McGlynn, Phil Watson
Senior Account Manager: Natalie Wilson
Producers: Sara Blackett, Greg Nicholls
Film Producer: Jonah Werth
Project Managers: Steve Hedge, Cathy Mears
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