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Giants Take Action

Agency Network: 
Published/Aired: 
May 2020

Description

Giants can be anyone, of any age, from anywhere. To support people taking action in a world where others are just talking, commenting and posting, the Brawny® brand and JOAN Creative are launching a powerful new platform, Giants Take Action™. The first campaign under this platform focuses on responses to coronavirus, with The Brawny® Giants Initiative calling for nominations of local giants across the country via TV, OLV and social media.

“The Brawny® brand has always stood for strength. We believe that strength lies not in what we say, but in what we do,” said Katie Kolesky, Senior Director of Brand Building, Brawny®. “Those people who see challenges and rise up to the occasion – taking action to solve problems – we consider these people to be giants. The Brawny® Giants Initiative celebrates and supports the strength demonstrated by individuals who are taking action during this pandemic.” Additional Giants Can Be Nominated at Brawny.com/Giants

Integrated advertisement created by JOAN Creative, United States for Brawny, within the categories: House, Garden, Public Interest, NGO.

Advertising Agency: JOAN Creative, New York, USA
CEO: Lisa Clunie
CCO: Jaime Robinson
ECD: Dan Lucey
Managing Director: Sarah Collinson
Strategy Director: Chris Turney
Creative: Claire Wyatt
Creative: Sophia Moore
Account Exec: Raelyn Martin
Producer: Eric Davies
Production Company: JOAN Studios
Head of JOAN Studios: Daniel Marin
Editorial: JOAN Studios
Editor: Tyrone Rhabb
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