Giants Take Action

Agency Network: 
May 2020


Giants can be anyone, of any age, from anywhere. To support people taking action in a world where others are just talking, commenting and posting, the Brawny® brand and JOAN Creative are launching a powerful new platform, Giants Take Action™. The first campaign under this platform focuses on responses to coronavirus, with The Brawny® Giants Initiative calling for nominations of local giants across the country via TV, OLV and social media.

“The Brawny® brand has always stood for strength. We believe that strength lies not in what we say, but in what we do,” said Katie Kolesky, Senior Director of Brand Building, Brawny®. “Those people who see challenges and rise up to the occasion – taking action to solve problems – we consider these people to be giants. The Brawny® Giants Initiative celebrates and supports the strength demonstrated by individuals who are taking action during this pandemic.” Additional Giants Can Be Nominated at

Integrated advertisement created by JOAN Creative, United States for Brawny, within the categories: House, Garden, Public Interest, NGO.

Advertising Agency: JOAN Creative, New York, USA
CEO: Lisa Clunie
CCO: Jaime Robinson
ECD: Dan Lucey
Managing Director: Sarah Collinson
Strategy Director: Chris Turney
Creative: Claire Wyatt
Creative: Sophia Moore
Account Exec: Raelyn Martin
Producer: Eric Davies
Production Company: JOAN Studios
Head of JOAN Studios: Daniel Marin
Editorial: JOAN Studios
Editor: Tyrone Rhabb
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