I used thermo-sensitive ink in print ads to show how the presence of a guardian, or a lack thereof, can make the difference between life and death. When somebody touches one of the ads, the parent disappears and reveal a message about the Boys and Girls Club appears.
The Boys and Girls clubs of America would partner with "How it should have ended," a famous Youtuber that makes alternate endings to classic movies. Together they would produce alternate endings to movies where a child is put in a precarious situation due to a lack of supervision (Ex. Home Alone and Taken). These Alternate endings will showcase how supervision would have completely changed these movies.
Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Boys and Girls Clubs of America, within the category: Public Interest, NGO.