How to patio

Agency Network: 
Published/Aired: 
June 2021
Boston Pizza: How to patio
Boston Pizza: How to patio
Boston Pizza: How to patio
Boston Pizza: How to patio
Boston Pizza: How to patio
Boston Pizza: How to patio
Boston Pizza: How to patio
Boston Pizza: How to patio
Boston Pizza Integrated Ad - How to patio
Boston Pizza Integrated Ad - How to patio
Boston Pizza Integrated Ad - How to patio
Boston Pizza Integrated Ad - How to patio
Boston Pizza Integrated Ad - How to patio
Boston Pizza Integrated Ad - How to patio
Boston Pizza Integrated Ad - How to patio
Boston Pizza Integrated Ad - How to patio

Description

This new tongue-in-cheek campaign from john st. for Boston Pizza’s is centered around helping customers get their patio game on point by re-training them on the things they’ve forgotten. The centrepiece of the campaign is a 72-page manual featuring articles and infographics on such things as protecting your beer from patio wasps, ordering from a real human server, and pulling apart coasters. There's also a hotline (1-855-BP-HOW-TO)

Integrated advertisement created by John St, Canada for Boston Pizza, within the category: Food.

Advertising Agency: john st., Canada
Chief Creative Officer: Cher Campbell
Creative Director: Cam Boyd
Associate Creative Director: Gabrielle Soucy-Girard
Graphic Designer: Carol Hung
Art Director: Michelle Orlandi
Copywriter: Tim Morrison
Copywriter: Beatrice Rea
Strategist: Daavi Wong Wolfson
Group Business Lead: Ian Brooks
Business Lead: Lindsay Day
Account Supervisor: Kelly Brennan
Account Coordinator: Bairavi Sripalan
Producer: Erin Feldman
Illustrator: Cam Miller
Printer: Gas Company
Producer: Natalie Cooper
Producer: Nicole Klug
Wireframes: One Pixel Off
Developer: Ahmed Wageh
Agency Producer: Raquel Rose
Production Company: Partners FIlm
Directors: Ben & Dave
Executive Producer: Aerin Barnes
Line Producer: Amalie Bruun
Editorial: Saints
Editor: Cam Lasovitch
Producer: Mackenzie Goodwin
Online: Darling
Audio: Eggplant
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