BMW has launched an innovative new configuration service which analyses a customer’s DNA then creates their perfect BMW, matched to their unique genetic make-up.
Featuring a DNA strand made from BMW parts and a tear-off DNA saliva swab, which people are encouraged to lick before finding their nearest BMW Genetic Engineering Centre, the print ads will be running in key national press titles.
Each customer’s DNA will be analysed thoroughly to provide a detailed human specification that BMW’s team of Genetic Engineers can use as a blueprint from which to create the driver’s unique vehicle specification.
Integrated advertisement created by FCB, United Kingdom for BMW, within the category: Automotive.
Chief Creative Officer: Al Young
Senior Art Director: Jon Ownes
Senior Copywriter: Kristian Wheater
Producer: Clare Dyer
Designer: Sarni Strachan
Artworker: Steve Clark
Account Manager: Charlie Chidley
Production Company: Smoke & Mirrors
Director of European Communications / PR: CC Clark