To remind people to wash their face before bed, Bioré® skincare created digital billboards that call people out by name and face directly into their condo window. Each uses Census Ontario data to display the most common names for the apartment complexes they’re facing.
Integrated advertisement created by John St, Canada for Bioré, within the category: Beauty.
Chief Creative Officer: Cher Campbell
Creative Director: Cam Boyd
Associate Creative Director: Natalie Mathers
Copywriter: Maddie Rosenberg
Business Lead: Lindsay Day
Account Director: Jamie Faltl
Account Executive: Emily Sabetti
Media Agency: m/SIX
Associate Director of Planning: Nicole Saab