Bioflora is a 100% Mexican brand, leader in the probiotics and prebiotics market, with premium products that help people to have a better quality of life and optimal intestinal health, so that they can live in balance. As part of their 360 strategy of bringing an experience of balance to people, they now integrate music therapy as part of their DNA, because balance can also be found in music.
To promote this new turn of the brand, his creative agency / boutique SoyJairoGuerrero / Creative Consulting has done all the musical curation and has also launched this campaign, which in addition to the message, uses scannable codes that link to these sound proposals. The material was released this week and is being used in digital environment and Point of Sale material. It is also shared as a V-Card with access to these musical moments created by the agency and Bioflora, available on bioflora.mx or on Spotify.
Integrated advertisement created by SoyJairoGuerrero / Creative Consulting, Mexico for Bioflora, within the category: Health.