To save business indicators on the level of previous years without TV-advertising usage we created a special project, that helps people transform body and mental scars into a masterpiece they can be proud of. It’s a content project with a famous person`s involvement and with the integration of Bepanthen ® Plus brand, using which people have an opportunity to cover their noticeable scars by beautiful tattoos and lose their psychological injures Brand’s sales scope growth in monetary and unit’s expression above the market share in a period of project realization in comparison with similar periods in previous years in the category that decreasing.
Integrated advertisement created by Isobar, Ukraine for Bepanthen, within the categories: Health, Pharmaceutical, Public Interest, NGO.
General Producer (Heroes Group): Natalya Gordienko
Category Head (Bayer): Viktoriya Aniskovtseva
Brand Manager (Bayer): Olena Kormyliuk
Show Runner (Heroes Group): Pavel Cherepin
Senior Account Manager (Isobar Ukraine): Daria Holynska
Strategic Director (Isobar Ukraine): Yaroslav Ogotskiy
Chief Executive Officer (Isobar Ukraine): Ganna Zhukovska
Account Director (Isobar Ukraine): Oksana Baryshnikova