Fresh Voices

Agency Network: 
December 2020


In Beldent's Fresh Voices campaign we did the most co-written song ever. 'Boca en Boca' is a single made by an entire generation and their music idol, Ecko, one of the most famous rappers of LATAM.

Integrated advertisement created by Publicis Groupe, Argentina for Beldent, within the category: Confectionery, Snacks.

Advertising Agency: Digitas, Buenos Aires, Argentina
Managing director: Juan Cáceres
Creative chairman Argentina and CCO Latam: Fernando Bellotti
ECD: Fabio Mazia
ECD Experience: Leo Orsolini
CD: Alberto Fernández
Creatives: Martín Racca, Nahuel Villagra, Martín Pettinari, Christian Arias, Estela Ferrandis, Arnaldo Aldana
Integration lead: Mercedes Alonzo
Client services director: Lucas Piacentini
Account supervisor: Bernardita Musa
Brand planner: Esteban Minoyetti
Experience planner: Juan Ciarlo
Digital production: Rosario Sforza, Emanuel Musaco
Data science and engineering director: Cristian Laiun
Data science coordinator: Máximo Romano
Data analyst: María Sol Ceresetto, Eugenia Delpau
Production director: Berty Gimenez Brotons
Chief producer: Federico Puricelli
Producer: Cynthia Fornero
Media director: Juan Strassera
Media coordinator: Alejandro Diaz
Media plannerR: Melanie Schilling
Production house: Landia
Directors: Agustín Puente, Kevin Zelaznik
Executive producers: Adrián D'amario, Diego Dutil
Producers: Ale Panzitta, Tito Ortiz Basualdo
Photography: Francisco Hauser
Art director: Rodrigo Salari
Custom design: Johana Turek
Post-production coordinator: Julián López Coppola
Editor: Kevin Zelaznik
Music house: Pendex Music
Production and composition: Andrés Cortés
Mix: Brian Taylor
Mastering: Javier Fracchia
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