In partnership with creative agency Will, BC Children’s Hospital Foundation has set its sights on creating the world’s largest online snowball fight to help make the holidays a little brighter for over 86,000 patients who are treated at The Hospital each year.
By donating at SnowballFightForKids.ca, people are rewarded with a virtual snowball that they can throw at their friends on Facebook, challenging them to continue the fight. With throwing options like ‘The Corkscrew,’ ‘Triple Whammy’ and ‘The Just-Chuck-it,’ BC Children’s Hospital Foundation is hoping that the fun will spread and result in a flurry of online donations, which will support critical needs, including the most advanced medical equipment, innovative research, and the recruitment of the brightest medical minds.
Integrated advertisement created by Will Creative, Canada for BC Children's Hospital Foundation, within the category: Public Interest, NGO.
Creative Director: Lisa Lebedovich
Art Director: Michael Cadamia
Senior Copywriter: Katie Holmes
Producer: Shannon Cherry
Production Coordinator: Samee Anderson
Account Director: Nicola Poskitt
Planner: Ute Preusse
Production Partners: Lance Cummings / Glance Digital, Steve Kirby / The Image Lab, Sarah Clark / CustomMade TV, Kirby Szeto, Sarah Lasch / PlusK Studio