Running Stories

Agency Network: 
Published/Aired: 
November 2020

Description

Running Stories is a new audio entertainment fitness app that casts you as the protagonist in a story and uses real-time data to build an augmented audio narrative that integrates with your surroundings and keeps you ‘enter-trained’ on runs.

The thrilling storylines are triggered as runners pass GPS markers and landmarks. Designed for beginners or seasoned runners alike, each story is made of binge-worthy episodic storylines that keep runners hooked and motivated to head out on the road for more.

Integrated advertisement created by BBH, Singapore for BBH, within the categories: Agency Self-Promo, Health, Sports.

Advertising Agency: BBH Singapore
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