Axe You Masterclass

Agency Network: 
February 2018


Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men.

Integrated advertisement created by MulleLowe, Philippines for Axe You, within the category: Beauty.

Advertising Agency: MullenLowe, Makati City, Philippines
President and Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Art Directors: Pearl Aquino, Bjay Gomez, Eden Sarmiento
Copywriters: Colleen Legaspi, Paulo Dela Rosa, Niño Gonzales
Managing Director: Alan Fontanilla
Business Unit Director: Kristine Verzo
Management Supervisor: Gerald Lim
Senior Account Manager: Irish Viado
Account Managers: Reena Ko, Jonah Ambata
Planning Director: Viboy Palillo
Planner: Arneil Cariquitan
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