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e-tron room: the Future Paradox

Agency Network: 
Published/Aired: 
October 2019

Description

DDB presents Audi's futuristic technology to the public through the world's most advanced hyper-reality experience. In “e-tron room: the Future Paradox” participants travel through time, passing different tests until they reach their final destination: the future. “e-tron room: the Future Paradox” will have its first stop in Madrid (Calle San Cayetano, 5), from 24 October to 13 November from 10:00 a.m. to 07:00 p.m. Monday to Sunday.

After finishing in Madrid, it will open its doors in Barcelona (Carrer Aragó, 425) from 27 January to 16 February. To reserve a place, participants can register at www.etronroom.com, where available sessions will be opened week by week through codes that will be found on @audispain's social media after solving different riddles. Team participation is crucial, and the sessions will take place in groups of 3 to 4 people. To overcome the challenges, participants will be equipped with the latest technology, such as motion sensors and VivePro virtual reality glasses.

Integrated advertisement created by DDB, Spain for Audi, within the category: Automotive.

Advertising Agency: DDB, Spain
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