According to the World Health Organization, air pollution kills millions of people every year. In fact, carbon dioxide exacerbates respiratory conditions in patients suffering from COPD and Asthma - often leading these patients to premature deaths.
AstraZeneca Brazil along with McCann Health created an innovative way to bring awareness to this epidemic. They launched the CO2 Inhaler, marking the first time pollution has been used to help patients breathe better. This special edition inhaler is made from carbon dioxide converted into biodegradable plastic, in order to create the plastic device which houses the canister of medication.
“AstraZeneca is committed to become carbon negative by 2030. The CO2 Inhaler sets a precedent for the future where it can tackle two issues at once. The health of our patients, and the health of our environment,” said AstraZeneca Brazil’s Senior Product Manager, Viviane Milício.
The CO2 Inhaler is a collaboration between AstraZeneca Brazil, McCann Health Sao Paulo and New York. Together, they worked with one of the world’s top 100 chemists - Cornell University’s, Geoffrey Coates, who has been leading research and development of CO2 converted into plastic for over a decade. In addition, the team worked with Novomer, a leading sustainable manufacturing company Coates co-founded that specializes in the polymerization of carbon dioxide.
Integrated advertisement created by McCann Health, Brazil for AstraZeneca, within the categories: Health, Pharmaceutical.
Global Chief Creative Officer, McCann Health: Matt Eastwood
EVP Executive Creative Director, McCann Health: Tim Jones
EVP Executive Creative Director, McCann Health: Stephanie Berman
SVP Group Creative Director, McCann Health: Fabio Rodrigues
SVP Group Creative Director, McCann Health: Brian Wiesenthal
Creative Director, McCann Health: Alessandra Gomes
SVP Director Of Integrated Production, McCann Health: Ed Zazzera
Junior Producer, McCann Health: Eddie Danino
Account Manager, McCann Health: Larissa Virco
Account Executive, McCann Health: Saulo Lima
Strategy Director, McCann Health: Fernanda Galvão
DP/ Director, McCann Health: Ycaro Prata
Agency Producer, McCann Health: Themis Neto