Shopping, going to work, taking the children to school, going out with friends... All these situations remind us that driving is a common everyday act that can lead to risky behaviour. These behaviours can have dramatic repercussions, turn against oneself, take the life of an innocent person, or even a loved one.
"Calling while driving, driving too fast or pushing the limits of fatigue... These are three behaviours that are all too often common and on top of the list of causes of fatal accidents on the roads. The communication campaign highlights the moment when everything changes permanently, as in the use of firearms. This is why we have chosen to join forces with the association “Victimes & Citoyens” to convey this message in the hope that its creative territory will encourage reflection and changes behaviours", declares Anne Lavaud, General Delegate of “Association Prévention Routière”.
We know our vehicles, we use them regularly and for some we pamper them. However they remain, misused, lethal weapons for oneself or for others.
Integrated advertisement created by TBWA, France for Association Prévention Routière, within the category: Public Interest, NGO.
Advertiser Managers: Anne Lavaud, Julien Thibault, Coline Gosselin
Agency Managers: Jonathan SerogE, Emmanuelle Escalere, Julia Montagu, Louis Mainbourg
Strategic Planner: Sarah Louis
Executive Creative Directors: Benjamin Marchal, Faustin Claverie
Art Directors: Sébastien Skrzypczak, Morgane Alexandre, Nicolas Duval
Print Producers: Corinne Buys, Corinne Desouches
CEO /E\Else: Maxime Boiron
Producers: Jennifer Bauche, Léa Gosselin
Production Assistant: Lucile Waechter
Director: Clément Lefer
Model Makers: Elie Duponchel, Jacques-Edouard Largy / GroGamins
Props Maker: Karine Marques Ferreira
Post-Production: Rajae Faloss
Sound Production: \E\Else
Head of Music and Sound: Olivier Lefebvre
Sound: Mélanie Bourdet, Fanny Mithois