Better Futura

Agency Network: 
December 2019


We created a very successful and creative campaign with an impressive conversion: three out of five people who clicked on an online advertising medium purchased our product. But let's start at the beginning: ASRA is a ZEWO-certified foundation that gives disadvantaged children in India access to education. We devised a campaign that created a direct link to the purpose of the donation. We developed “Better Futura” based on the “Futura” font. And it doesn’t just look good: it also does good, since all the proceeds go to ASRA.

The campaign was advertised to a very specific target group. People who might need a good font, for example designers, advertisers and artists, were reached via online banners, social media, print ads and posters.

Integrated advertisement created by Ogilvy, Switzerland for ASRA, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Zurich, Switzerland
Executive Creative Director: Stephanie Lang
Art Director: Gabriel Schuster
Copywriter: Judith Maurer
Illustrator: Denis Klook
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