When you are confident enough to be more than one of a kind, the whole world can be your comfort zone. In a world where identity has become so fluid, ASICS shows that with the new ASICS GEL-QUANTUM sneakers, a new generation easily adapts to the shapeshifting nature that comes with it.
Integrated advertisement created by Likefriends, Netherlands for ASICS, within the categories: Fashion, Sports.
Creative Direction: Stef De Jong, Michael James Philips, Scott Kooken
Strategy Direction: Mitch Roedoe
Art Direction: Aemilius Teunissen, Michael James Philips, Scott Kooken
Production Agency: Czar
Director: Michael Middelkoop
Photographer: Nick Van Tiem
Illustration: Laura Hersee, Kate Prior
Design: Matt Krygowski
Styling: Isis Vaandrager
Hair & Make-up: Victoria De Ranitz
Client: Katelyn Nugent, Andrew Frates, Krzysztof Rodziewicz, Marnix Tanis, Billy Fischer, Robin Karakash